| 李晓莹，鲁建厦，董巧英.面向项目型制造企业的客户需求分析方法[J].轻工机械,2015,33(4): |
| 面向项目型制造企业的客户需求分析方法 |
| Customer Requirements Analysis Method for Project Manufacture Enterprise |
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| DOI：I0. 3969/j . issn. 1005 -2895. 2015. 04. 026 |
| 中文关键词: 项目型制造企业 需求分析 灰色关联聚类 客户群 粗糙数 |
| 英文关键词:project manufacture enterprise requirements analysis grey relation clustering customer group rough number |
| 基金项目:浙江省自然科学基金青年基金项目( LQ14E050004)；浙江工业大学自然科学基金重点项目( 2013X2005) |
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| 中文摘要: |
| 针对项目型制造企业面向客户需求进行产品设计时，传统的客户需求分析方法不能有效解决客户需求信息中贫
信息不确定性、冗余交叉和主观性强等问题，提出一种基于灰色关联聚类和改进粗糙数理论的客户需求分析方法。首先
根据客户行业特征划分客户群，利用熵权法计算其权重；其次运用灰色关联聚类定量表示需求项目间的关系，对客户群
需求进行约简；然后改进了粗糙数理论，提出了面向项目型制造企业的客户需求重要度确定方法；应用结果表明该方法
不仅具有简单易行、有效性高的特点，且能有效提高项目型制造企业设计人员的工作效率和客户满意度，提升企业差异
化的竞争优势。 |
| 英文摘要: |
| For project based manufacturing enterprise's. traditional demand analysis methods are unable to solve the
problems of small and uncertain sample, crossing redundancy and strong subjectivity in designing customer oriented
product. Hence a demand analysis method based on the theory of grey relation clustering and improved rough number
was put forward. First. customer groups were divided according to their industry characteristics.and their weight was
calculated using the theory of information entropy. In addition. customer demands were reduced by using the theory of
grey relation clustering. Then, a customer demand analysis method suitable for project manufacture enterprise based on
improved rough number was proposed. Application results show that this method not only has the characteristics of high
validity and strong feasibility, but also can effectively improve work efficiency and customer satisfaction of manufacture
enterprise designers. and enhance their competitive advantages. |
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